ROXY x NAMUA
Led a successful collaboration with Namua fragrance brand, amplifying brand recognition and facilitating brand synergy.
Led a successful collaboration with Namua fragrance brand, amplifying brand recognition and facilitating brand synergy.
Efficiently launched a collaborative brand initiative with a cocktail brand — WAT, leveraging shared resources to expand the consumer base.
Created a localized shooting project delivered remarkable brand visibility and social media engagement.
Leveraging a visually captivating localized shoot by collaborating with a celebrity to heighten brand resonance.
Developed a localized brand strategy through content creation projects.
Executed an powerful online campaign to amplify brand awareness and drive successful collection launch.
Collaborated beach clean-up event with TNCU organization to achieve the brand vision of environmental protection.
Successfully led a rebranding project with new ambassador endorsement, communication plan, and impactful press event.
Developed a localized brand strategy through a visually captivating shoot.
Led a global rebranding and ambassador project in APAC regions, initiative garnered public attention and exposure in six countries.
Organized a successful new product launch press event with beauty experts and influencers.
Localized brand strategy through content creation on digital platforms.
Highly successful media gathering, leveraging influencer collaboration and WOM strategy for multichannel media exposure.
A collaborative press conference featured a celebrity, demonstrating the new launch through a fashion show to successfully garner public attraction.
Staged a compelling rebranding press conference and Gala Dinner to ignite brand awareness.
PR seeding plan for exclusive edition launch, generating a brand presence across multichannel and increasing customer engagement.