CHARLES & KEITH / PEDRO
A CSR press conference featuring a celebrity and workshop partner showcased the new launch, delivering the company’s core value of sustainability, effectively generating buzz among the media and consumers.
Work
CHARLES & KEITH
Implemented an impactful CSR campaign with non-profit organizations, demonstrating a strong commitment to social responsibility.
ROXY x NAMUA
Led a successful collaboration with Namua fragrance brand, amplifying brand recognition and facilitating brand synergy.
ROXY x WAT
Efficiently launched a collaborative brand initiative with a cocktail brand — WAT, leveraging shared resources to expand the consumer base.
QUIKSILVER WOMEN
Leveraging a visually captivating localized shoot by collaborating with a celebrity to heighten brand resonance.
ROXY GIRL CAMPAIGN
Executed an powerful online campaign to amplify brand awareness and drive successful collection launch.
TICON
Successfully led a rebranding project with new ambassador endorsement, communication plan, and impactful press event.
FOR BELOVED ONE
Led a global rebranding and ambassador project in APAC regions, initiative garnered public attention and exposure in six countries.
ISSEY MIYAKE WATCH
A collaborative press conference featured a celebrity, demonstrating the new launch through a fashion show to successfully garner public attraction.
GRAND SEIKO
Staged a compelling rebranding press conference and Gala Dinner to ignite brand awareness.
ROXY
Developed a localized brand strategy through content creation projects.
BEACH CLEAN-UP EVENT
Collaborated beach clean-up event with TNCU organization to achieve the brand vision of environmental protection.
RVCA
Developed a localized brand strategy through a visually captivating shoot.
QUIKSILVER x ROXY KID
Created a localized shooting project delivered remarkable brand visibility and social media engagement.
FOR BELOVED ONE
Organized a successful new product launch press event with beauty experts and influencers.
FOR BELOVED ONE
Localized brand strategy through content creation on digital platforms.
LANEIGE
Highly successful media gathering, leveraging influencer collaboration and WOM strategy for multichannel media exposure.
QUIKSILVER x STRANGER THINGS 4
PR seeding plan for exclusive edition launch, generating a brand presence across multichannel and increasing customer engagement.