Work

ROXY x NAMUA

Led a successful collaboration with Namua fragrance brand, amplifying brand recognition and facilitating brand synergy.

ROXY x WAT

Efficiently launched a collaborative brand initiative with a cocktail brand — WAT, leveraging shared resources to expand the consumer base.

QUIKSILVER x ROXY KID

Created a localized shooting project delivered remarkable brand visibility and social media engagement.

QUIKSILVER WOMEN

Leveraging a visually captivating localized shoot by collaborating with a celebrity to heighten brand resonance.

ROXY

Developed a localized brand strategy through content creation projects.

ROXY GIRL CAMPAIGN

Executed an powerful online campaign to amplify brand awareness and drive successful collection launch.

BEACH CLEAN-UP EVENT

Collaborated beach clean-up event with TNCU organization to achieve the brand vision of environmental protection.

TICON

Successfully led a rebranding project with new ambassador endorsement, communication plan, and impactful press event.

RVCA

Developed a localized brand strategy through a visually captivating shoot.

FOR BELOVED ONE

Led a global rebranding and ambassador project in APAC regions, initiative garnered public attention and exposure in six countries.

FOR BELOVED ONE

Organized a successful new product launch press event with beauty experts and influencers.

FOR BELOVED ONE

Localized brand strategy through content creation on digital platforms.

LANEIGE

Highly successful media gathering, leveraging influencer collaboration and WOM strategy for multichannel media exposure.

ISSEY MIYAKE WATCH

A collaborative press conference featured a celebrity, demonstrating the new launch through a fashion show to successfully garner public attraction.

GRAND SEIKO

Staged a compelling rebranding press conference and Gala Dinner to ignite brand awareness.

QUIKSILVER x STRANGER THINGS 4

PR seeding plan for exclusive edition launch, generating a brand presence across multichannel and increasing customer engagement.