CHARLES & KEITH / PEDRO

A CSR press conference featuring a celebrity and workshop partner showcased the new launch, delivering the company’s core value of sustainability, effectively generating buzz among the media and consumers.

ROXY x NAMUA

Led a successful collaboration with Namua fragrance brand, amplifying brand recognition and facilitating brand synergy.

ROXY x WAT

Efficiently launched a collaborative brand initiative with a cocktail brand — WAT, leveraging shared resources to expand the consumer base.

ISSEY MIYAKE WATCH

A collaborative press conference featured a celebrity, demonstrating the new launch through a fashion show to successfully garner public attraction.

FOR BELOVED ONE

Organized a successful new product launch press event with beauty experts and influencers.