Work

TICON

Successfully led a rebranding project with new ambassador endorsement, communication plan, and impactful press event.

ISSEY MIYAKE WATCH

A collaborative press conference featured a celebrity, demonstrating the new launch through a fashion show to successfully garner public attraction.

GRAND SEIKO

Staged a compelling rebranding press conference and Gala Dinner to ignite brand awareness.

BEACH CLEAN-UP EVENT

Collaborated beach clean-up event with TNCU organization to achieve the brand vision of environmental protection.

LANEIGE

Highly successful media gathering, leveraging influencer collaboration and WOM strategy for multichannel media exposure.