ROXY x NAMUA

Led a successful collaboration with Namua fragrance brand, amplifying brand recognition and facilitating brand synergy.

ROXY x WAT

Efficiently launched a collaborative brand initiative with a cocktail brand — WAT, leveraging shared resources to expand the consumer base.

QUIKSILVER WOMEN

Leveraging a visually captivating localized shoot by collaborating with a celebrity to heighten brand resonance.

TICON

Successfully led a rebranding project with new ambassador endorsement, communication plan, and impactful press event.

FOR BELOVED ONE

Organized a successful new product launch press event with beauty experts and influencers.

LANEIGE

Highly successful media gathering, leveraging influencer collaboration and WOM strategy for multichannel media exposure.

ISSEY MIYAKE WATCH

A collaborative press conference featured a celebrity, demonstrating the new launch through a fashion show to successfully garner public attraction.

GRAND SEIKO

Staged a compelling rebranding press conference and Gala Dinner to ignite brand awareness.

QUIKSILVER x STRANGER THINGS 4

PR seeding plan for exclusive edition launch, generating a brand presence across multichannel and increasing customer engagement.