CHARLES & KEITH / PEDRO
CSR Press Event & Upcycling Workshop｜2024
A CSR press conference featuring a celebrity and workshop partner showcased the new launch, delivering the company’s core value of sustainability, effectively generating buzz among the media and consumers.
Key Results
668K Views on Reels
Partnered with a celebrity, gaining 668K views on Instagram Reels.
100+ Media Exposure
Secured over 100 media placements across diverse online and offline platforms.
90 Slots Sold Out
The 90 upcycling workshop slots Sold Out within 1 hour!
CSR Press Conference
Organized a CSR press conference featuring celebrity Sunny Wang to launch the Autumn Collection and highlight the brand’s core value of sustainability.
Strategically aligned the actor’s sustainability advocacy with the brand, resulting in extensive media coverage and heightened consumer engagement.
Influencer Collaboration
Collaborated with key celebrity Sunny Wang to feature in an Instagram Reel shared on his social media, garnering 668K views.
Enhanced engagement through a giveaway campaign, driving exceptional interaction on social platforms.
Upcycling Workshop
In addition to the press conference, we partnered with Miniwiz (小智研發) to host an Upcycling Workshop, bringing the concept of sustainability directly to consumers. The workshop transformed plastic waste, including product packaging and daily wastes, into functional wireless chargers.
All Slots Sold Out within 1 hour of launch, reflecting strong consumer interest and engagement with the brand’s sustainability message.
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As a professional PR and marketer,
my passion for life inspires innovative strategies that demonstrate my dedication and expertise in my work.