CSR Campaign
CSR Campaign｜2024
Implemented an impactful CSR campaign in partnership with non-profit organizations, demonstrating a strong commitment to advancing corporate social responsibility.
Key Results
100+ Online Exposure
Reached over 100 online exposure by media, celebrities and influencers.
1000 Pieces GWP Sent Out
1000 pieces of GWP sent out within a month to successfully drive the sales.
CSR Campaign
Implemented a CSR campaign in partnership with NPOs, demonstrating a commitment to social responsibility.
This campaign focused on supporting stray animals, engaging customers through social media and in-store initiatives to deliver the message ‘Adopt, don’t shop.’ It impressively increased awareness, generating over 100 online shares and attracting significant attention on social media.
Partnership with NPO
Demonstrating our commitment to CSR, we partnered with several non-profit organizations dedicated to helping stray dogs and cats find homes.
The initiative invited adoptable animals to join a Fun Summer Vacation-themed photo shoot, which was transformed into postcards featuring adoption information, promoting adoption and raising public awareness.
In-store GWP Promotion
In addition, we created patches with postcards as in-store GWPs to share adoption information with customers and drive sales, resulting in 1,000 pieces distributed within a month.
UCG Campaign
Collaborated with KOCs to create ‘User Generated Content’ on social media, engaging over 20 consumers who shared their lifestyle with pets, significantly amplifying the campaign’s reach and impact.
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As a professional PR and marketer,
my passion for life inspires innovative strategies that demonstrate my dedication and expertise in my work.