GLOBAL BRAND AMBASSADOR PROJECT

Global Brand Ambassador Project

Championed a global brand ambassador project for rebranding strategy via restructuring communication plan toward targeting the young generation. This campaign successfully captured the public attention of this new young face of the brand, creating a significant buzz in the media.

The new brand ambassador announcement was exposed in six countries by cooperating with local distributors.

TV Commercial

Planned and executed the branding and advertising campaign in collaboration with the brand ambassador, including the conceptualization of the visual and TV commercial, as well as the development of compelling scripts. The remarkable outcome of the campaign generated widespread acclaim, attracting an impressive 278K views on YouTube.

Driven by the core brand philosophy of “empowering women worldwide,” this campaign aimed to inspire young girls to fearlessly pursue their dreams.

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Digital Campaign & WOM Strategy

Moreover, I developed and implemented a highly effective digital campaign strategy on social media platforms, resulting in an impressive 23% growth in performance. Utilized the WOM plan to generate buzz effectively reaching diverse audiences, maximizing brand visibility and solidifying the international presence, particularly in the young generation.

Powerful Advertorial Strategy

Implemented a comprehensive communication strategy in partnership with key media, encompassing online and offline campaigns. This resulted in a widespread brand presence with 100+ local media features and exposure in 6 countries, significantly enhancing global brand awareness.

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