NEW PRODUCT LAUNCH PLAN

Media Gathering｜2020

Organised a successful new product launch press event in collaboration with a renowned beauty expert and influencers, resulting in an impressive 90% media and social media exposure.

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Key Results

90% Unpaid Media Exposure

The successful well-organised press event resulted in an outstanding 90% media exposure.

100000+ Impression

Collaborated with influencers across various channels, resulting in 100,000+ impressions.

6% Growth in Sales

Increased 6% in sales through influencer-guided shopping strategy.

Media Gathering

Hosted a successful new product launch press event in collaboration with influential figures from the beauty industry. Implemented a comprehensive strategy that included an influencer-guided shopping plan across multiple channels, yielding a substantial boost in brand exposure, follower count, and a moderate growth in sales.

Model & Beauty Expert Collaboration

Collaborated with micro-influencers and renowned beauty experts to co-host a press event, ensuring a seamless alignment with the core concept of the cosmeceutical brand. The event successfully introduced the new product launch in a professional manner, leading to an impressive 90% media exposure.

Go to project

Partnership with Influencers

Developed and executed a comprehensive influencer-guided purchasing collaboration, leveraging a diverse range of influencers across multiple channels including Facebook, Instagram, LINE, and Podcast. This multifaceted marketing approach led to a significant 6% increase in sales and garnered over 10,000 impressive engagements across social media platforms.

Go to project

Crossover Plan

Implemented a strategic crossover plan with a restaurant, hosting a media gathering and in-store consumer event to enhance brand awareness. Leveraged check-in activities to drive social media followership, resulting in a noteworthy 3% growth within a month.