GRAND SEIKO
Press Conference & Gala Dinner｜2017
A rebranding press conference accompanied by an exclusive Gala Dinner for Grand Seiko showcased their prestigious timepieces, featuring a prominent celebrity who captivated the audience and generated extensive media exposure, resulting in a memorable and impactful brand awareness experience.
Key Results
100% Media Attendance
Garnered significant attention with 100% media representatives in attendance.
150+ Unpaid Media Exposure
Achieved an impressive 150+ media exposure, encompassing both online and offline platforms.
Press Conference
Organized a prestigious rebranding event featuring the CEO of Grand Seiko to unveil the brand’s core concept through a symbolic ceremony and showcase of high-end timepieces to enhance brand’s visibility and reputation.
This rebranding event attracted a significant number of media representatives, leading to an impressive surge of 150+ media exposures across various platforms.
Brand Ambassador
By featuring the most influential baseball player in Taiwan, the press event successfully attracted heightened public attention and aligned its esteemed reputation with the brand’s concept. Leveraging the celebrity as an ambassador, effectively amplified brand awareness, sparked media interest, and captured the attention of target consumers.
Press Gala Dinner
Hosted a prestigious gala dinner featuring exquisite fine dining, delicate decoration, and an A Capella performance, meticulously curated to embody the essence of luxury. The event presented an exceptional opportunity to effectively enhance media relations.
Generated Outstanding Unpaid Media Coverage
The event achieved 150+ unpaid media exposures, particularly on watch media platforms, significantly enhancing brand awareness and establishing a lasting impact within the industry and among target audiences.
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As a professional PR and marketer,
my passion for life inspires innovative strategies that demonstrate my dedication and expertise in my work.