ISSAY MIYAKE WATCH
Press Conference｜2016
A collaborative press conference with a namesake apparel brand, featuring a celebrity, demonstrated the new launch through a captivating fashion show to garner public attraction.
Key Results
Collaboration
Successfully collaborated with the namesake apparel brand to significantly enhance brand awareness.
90% Media Attendance
Garnered significant attention with over 90% media representatives in attendance.
120+ Media Exposure
Achieved an impressive 120+ media exposure, encompassing both online and offline platforms.
Press Conference
Organized a Press Conference in partnership with namesake ISSEY MIYAKE apparel and featuring a prominent celebrity as a captivating ambassador, to present the highly anticipated newness launch through a fashion show.
Strategically linked the distinctive features of the actor with the brand, thus effectively capturing the public’s attention and generating significant interest which can be clearly reflected in media exposure.
Designer Interview
In addition to featuring a celebrity, invited the key designer to the event, providing a professional interview to express the concept of a watch. This approach transformed the event from a standard press conference into a memorable experience that left a deep impression on the public, further enhancing brand recognition and engagement with the target audience precisely.
Media Exposure
This event achieved an impressive 120+ exposure without relying on paid media. These outstanding results significantly enhanced brand awareness and solidified the brand’s presence in the public consciousness.
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As a professional PR and marketer,
my passion for life inspires innovative strategies that demonstrate my dedication and expertise in my work.