LANEIGE
Media Gathering|2019
Organized a highly successful media gathering to unveil the new launch of LANEIGE, a renowned Korean cosmetic brand. Through a collaboration with beauty experts and influencers, as well as a well-executed word-of-mouth plan, It achieved substantial exposure across multiple channels, effectively spreading awareness of the new launch to the target audience.
![](https://antzukao.com/wp-content/uploads/2023/05/LNG-1-1-700x700.jpg)
Key Results
90% Media Attendance
Attracted media attention with an impressive turnout of over 90% media representatives present at the event.
100+ Media Exposure
Attained a remarkable 100+ organic media coverage , spanning across multichannel.
![](https://antzukao.com/wp-content/uploads/2023/05/LNG-2-1-700x700.jpg)
Media Gathering
I successfully organized a high-profile media gathering for the new launch of LANEIGE. The event drew a large number of media representatives, with over 90 attendees, resulting in an impressive 100+ in media exposure across multichannel.
This accomplishment reinforces the brand’s industry standing and amplifies its influence.
Powerful Influential Plan
In collaboration with 10 beauty experts and 30 influencers, I implemented a product-exchange strategy that resulted in an outstanding 100% organic exposure through unpaid social media. This plan not only significantly enhanced brand visibility but also generated widespread interest and engagement among the target audience.
![](https://antzukao.com/wp-content/uploads/2023/05/LNG-3-1-700x700.jpg)
![](https://antzukao.com/wp-content/uploads/2023/05/LNG-3-2-700x700.jpg)
WOM Strategy
Executed an effective Word-of-Mouth campaign by enlisting a group of micro-influencers and brand enthusiasts, resulting in active participation from over 50 individuals who enthusiastically shared their experiences on social media. The resounding success of this WOM initiative serves as a testament to its strategic prowess and adeptness in generating widespread interest among the targeted audience and potential consumers.
Strengthened Media Relationship
Garnered a remarkable 100+ exposure through a press event. The exceptional outcomes achieved not only elevated brand awareness but also established a strong relationship with key media for consistent future media exposure.
![](https://antzukao.com/wp-content/uploads/2023/05/LNG-4-700x615.jpg)
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As a professional PR and marketer,
my passion for life inspires innovative strategies that demonstrate my dedication and expertise in my work.