LANEIGE
Media Gathering｜2019
Organized a highly successful media gathering to unveil the new launch of LANEIGE, a renowned Korean cosmetic brand. Through a collaboration with beauty experts and influencers, as well as a well-executed word-of-mouth plan, It achieved substantial exposure across multiple channels, effectively spreading awareness of the new launch to the target audience.
Key Results
90% Media Attendance
Attracted media attention with an impressive turnout of over 90% media representatives present at the event.
100+ Media Exposure
Attained a remarkable 100+ organic media coverage , spanning across multichannel.
Media Gathering
I successfully organized a high-profile media gathering for the new launch of LANEIGE. The event drew a large number of media representatives, with over 90 attendees, resulting in an impressive 100+ in media exposure across multichannel.
This accomplishment reinforces the brand’s industry standing and amplifies its influence.
Powerful Influential Plan
In collaboration with 10 beauty experts and 30 influencers, I implemented a product-exchange strategy that resulted in an outstanding 100% organic exposure through unpaid social media. This plan not only significantly enhanced brand visibility but also generated widespread interest and engagement among the target audience.
WOM Strategy
Executed an effective Word-of-Mouth campaign by enlisting a group of micro-influencers and brand enthusiasts, resulting in active participation from over 50 individuals who enthusiastically shared their experiences on social media. The resounding success of this WOM initiative serves as a testament to its strategic prowess and adeptness in generating widespread interest among the targeted audience and potential consumers.
Strengthened Media Relationship
Garnered a remarkable 100+ exposure through a press event. The exceptional outcomes achieved not only elevated brand awareness but also established a strong relationship with key media for consistent future media exposure.
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As a professional PR and marketer,
my passion for life inspires innovative strategies that demonstrate my dedication and expertise in my work.