BEACH CLEAN-UP EVENT
ESG Sponsored Event｜2022
Executed an ESG event to reinforce Boardriders’ commitment to promoting eco-friendly initiatives and inspiring environmental consciousness.
Key Results
300 + Volunteers
Attracted over 300 volunteers out of a total of 600 to participate in the brand-exclusive event, resulting in a substantial buzz on social media.
5750 kg Trash Collected｜600 Volunteers｜19 Locations
1 day, 600 volunteers, 19 locations and 5,750 kg trash collected all around Taiwan.
Beach Clean-up Event
Collaborated with Taiwan National Clean Up organization for beach clean-up event in Taiwan, supporting eco-friendly practices.
Successfully implemented an ESG campaign and consumer experience, promoting environmental consciousness and fostering a positive corporate image.
Collaboration
Partnered with Taiwanderful Recycle Co. to launch an environmentally-friendly bracelet crafted from upcycled ocean materials, resonating with the public’s growing awareness of sustainable practices.
Volunteers Recruitment
Enlisted the participation of over 300 volunteers out of a total of 600 in a brand-exclusive event and effectively generated significant social media buzz.
Media Advertorial
Collaborated with the media to implement a targeted advertorial campaign, focusing on environmental and recycling issues, while highlighting actionable steps individuals can take to protect the environment. This successful collaboration garnered an impressive view count of 12,748.
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As a professional PR and marketer,
my passion for life inspires innovative strategies that demonstrate my dedication and expertise in my work.