CONTENT CREATION
Visual Shooting Project｜2022
I developed the project by using captivating localized shoots, strategic celebrity collaborations, advertorials, and a comprehensive PR strategy. As a result, the debut launch collection saw increased consumer engagement and strong brand resonance.
Key Results
8000+ Views
Achieved an impressive milestone of 8000+ views on the website,
8000+ Likes
Garnered 8000+ likes on influential celebrity social media posts.
Celebrity Partnerships
Partnered with a renowned actress Juno Liu (劉宇菁) to effectively embody the brand’s inspiration of cool, unisex, vintage style. This collaboration successfully unveiled the new capsule launch in Taiwan, captivating the target audience with its unique and trendsetting designs.
PR Seeding Plan
Implemented a celebrity and influencer-driven PR seeding campaign with a customized PR box that aligns with the brand’s concept, generating substantial buzz and amplification on social media platforms.
Generated Buzz on Social Media
The impact of the PR seeding campaign can be observed through the influential celebrities’ significant increase in social media impressions, showcasing the effectiveness of the strategic approach in maximizing brand exposure and engagement.
Advertorial Collaboration
Planned a strategic advertorial campaign featuring celebrities and media to maximize brand visibility and promote the highly anticipated debut launch of the new capsule collection in Taiwan.
The campaign achieved an impressive milestone of 8000+ views on the website, showcasing the significant impact and reach of the campaign.
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As a professional PR and marketer,
my passion for life inspires innovative strategies that demonstrate my dedication and expertise in my work.