QUIKSILVER x STRANGER THINGS 4
PR Seeding Project｜2022
Implemented a PR seeding plan for the exclusive edition launch, aimed at generating a significant brand presence across multichannel and increasing customer engagement.
Key Results
100% Online Exposure
Ignited brand buzz, achieving 100% organic social media exposure.
30% Sold within 2 Weeks
Within two-week, the collection achieved a 30% sell-out rate, attributed to a successful multichannel PR strategy that efficiently captured consumers’ attention.
PR Box for Celebrity
Inspired by the themes of the original Stranger Things series, I developed a comprehensive online PR plan that includes a PR box. Centered on the dark, mysterious, and powerful elements of the show, aiming to captivate audiences and generate buzz through social media, while also providing influencers and journalists with a unique and memorable experience.
Attractive Media Exposure
The organic media exposure achieved a notable milestone of 11,726 views, effectively capturing consumer attention and generating positive brand awareness.
Social Media Exposure
PR seeding project with media and celebrities for the exclusive edition, obtaining 100% online exposure.
Exclusive In-store Gifting
Implemented an in-store promotion by offering exclusive limited-edition collaborative stickers as an additional gift to drive sales. Within two weeks, the collection achieved a 30% sell-out rate, attributed to a successful multi-channel strategy that effectively captured consumers’ attention.
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As a professional PR and marketer,
my passion for life inspires innovative strategies that demonstrate my dedication and expertise in my work.