ROXY x NAMUA
Collaboration Project｜2022
Led a collaboration with the fragrance brand NAMUA and its celebrity owner, Candy Wang, implementing a comprehensive PR strategy, retail marketing, and digital plan. The incorporation of a non-for-sale strategy resulted in amplified brand recognition and facilitated brand synergy, contributing to the overall success of the project.
Key Results
250 Boxes Launched
Seeding 250 boxes to media, celebrities and influencers reaching 156% online exposure.
400 Pieces Sold
Launch a limited-edition scented candle as a retail GWP which sold out 400 pieces within 3 days
2% Growth
Increased 2% followers on ROXY official social media.
Crossover Brand Project
Smell the Scent, Feel the Summer!
This project, drawing inspiration from nostalgic travel and the captivating scents of summer while incorporating the surfing ideas. Leveraging social media, influencers, and media channels, it effectively amplified brand awareness and expanded the consumer base. Furthermore, it connected with retail promotion resulting in a significant boost in sales.
PR Seeding Plan
Implemented a non-for-sale PR strategy, and designed an iconic PR box for the collaboration to release 250 PR boxes for media, celebrities, and influencers. The design and concept of the PR box invoked a nostalgic memory of the summer scent, effectively capturing the attention and engagement of the target audience, successfully generating a significant buzz with over 156% organic exposure online, and amplifying brand visibility in the media.
Social Media Giveaway
Implemented a social media giveaway which effectively increased the engagement rate the target audience and resulted in a significant 2% increase in social media followers.
The campaign was well-connected with the potential audience, leading to substantial growth in the brand’s online presence and engagement.
Retail Promotion
Launched 400 pieces exclusive candle gifts in-store.
Retail promotion campaign that utilized a limited-edition candle as a gift, leading to a significant increase in sales. The campaign’s effectiveness is demonstrated by the impressive accomplishment of giving away 400 candles within 3 days.
90% Media Exposure
The campaign was launched with great success, generating an impressive 90% organic media exposure across multiple channels.
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As a professional PR and marketer,
my passion for life inspires innovative strategies that demonstrate my dedication and expertise in my work.