ROXY x WAT
Collaboration Project｜2021
Efficiently launched and implemented a collaborative brand initiative with the renowned cocktail brand, WAT, leveraging shared resources to expand the consumer base. This project successfully increase significant media exposure and a notable elevation in brand recognition across diverse channels.
Key Results
150 Boxes Launched
Seeding 150 boxes to media, celebrities and influencers gaining more than 128% online exposure.
400 Pieces Sold
Launch a limited-edition scented candle as a retail GWP which sold out 400 pieces within 3 days
1.5% Follower Growth
Increased 1.5% followers on ROXY official social media.
Crossover Brand Project
A Little Sexy, A Little Tipsy!
In a successful collaboration with the iconic cocktail brand WAT, I executed a comprehensive PR strategy that included an exclusive PR seeding plan, digital campaign, social media event, and retail promotion. Inspired by the vibrant summer vibe of cocktails, this project significantly increased brand recognition, engagement, and sales.
PR Seeding Plan
Through a creative PR strategy, which involved the creation of an exclusive PR seeding plan. By distributing over 150 curated boxes to media, celebrities, and influencers, efficiently achieved an impressive 128% surge in online exposure. This achievement highlights the effectiveness of the strategic approach and the resonance of the brand with the target audience.
Social Media Giveaway
Strategically planned a social media giveaway which effectively increased the engagement rate and resulted in a significant 1.5% increase in social media followers during a short-term campaign.
The campaign was well-connected with the potential audience, leading to substantial growth in the brand’s online presence and engagement.
85% Media Exposure
Successfully launched and resulted in an impressive 85% organic press exposure across both online and offline media channels.
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As a professional PR and marketer,
my passion for life inspires innovative strategies that demonstrate my dedication and expertise in my work.