REBRANDING & AMBASSADOR PROJECT
Brand Ambassador Project｜2017
Led a highly successful rebranding project by implementing a strategic PR marketing overhaul, incorporating a new ambassador endorsement, comprehensive communication plan, and impactful press event.
Key Results
3M Views on YouTube
Ambassador Campaign generated impressive 3M YouTube views.
2X Growth on Social Media Follower
Achieved a remarkable 2X growth in social media followers within a season.
130+ Media Exposure
Achieved an astounding 130+ organic media exposures.
Global Brand Ambassador Project
Successfully Led a rebranding and global brand ambassador project with a team of two members. Through a strategic approach encompassing celebrity endorsement, brand identity development, visual concept creation, commercial shooting and digital plan, it achieved the brand objective of appealing to the younger generation.
Furthermore, the inclusion of the new brand ambassador proved to be instrumental in reshaping the brand identity and captivating the attention of the potential audience.
TV Commercial
Planned and executed the branding and advertising campaign in collaboration with the brand ambassador —Hebe Tien (田馥甄), including the conceptualization of the visual and TV commercial. The exceptional results of the campaign received widespread recognition, amassing an impressive 3 million views for the initial YouTube video.
This campaign was designed to ignite inspiration and empower individuals to shine in their lives, effectively delivering the concept in public through an influential ambassador.
Partnership with Influential Designer
In addition, this campaign forged a collaboration with renowned Taiwanese designer Aaron Nieh (聶永真), who skillfully crafted a new visual identity for the brand, generating significant media buzz and public interest.
CI & Packaging Design Collaboration
As part of the rebranding project, collaborated with a talented designer to redefine brand identity, packaging, and aesthetics, aligning them seamlessly with the brand’s new concept and ambassador.
This strategic approach aimed to effectively engage the younger generation and drive revenue growth.
Crafted Eye-catching Copywriting
Implemented a redesign of the POSM and crafted compelling copywriting for various product collections across different distribution channels, engaging with potential consumers.
Press Event & Fan Meeting
Organized a press event to introduce a new brand ambassador and recruited fans to join the fan meeting, expanding exposure in the media and fans’ groups. Effectively achieved an astounding 130+ organic media exposures and widespread presence on social media.
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As a professional PR and marketer,
my passion for life inspires innovative strategies that demonstrate my dedication and expertise in my work.